Digital Humanism

The more digital the world is, we must do it more humanely

At the intersection between humanism and technology, a connection emerges beyond coexistence. The symbiosis between human and technological value arises in response to the monumental challenges that lie before us. Integrating technology harmoniously into society means doing so with deep respect for the impact that our decisions may have on people., which are both the origin and the destination of our actions. with and for them, we generate value.

In the business field, digital humanism wants to put people at the center again. Challenge the mechanistic perspective of digitalization, that prioritizes efficiency at the expense of the essential role of people, your contribution and professional development. In a world where artificial intelligence will gradually replicate previously exclusively human competencies, it is crucial to preserve awareness of human value. This involves making decisions focused on the respect and growth of people and, but still, of the society.

We should also see technology as an instrument of empowerment. We need to design technologies that respect and celebrate our essence. Ethics must be our compass, guiding our decisions to ensure that technologies respect fundamental rights and promote human well-being. It is crucial to encourage critical thinking and timely reflection on the social implications, cultural and ethical aspects of technology use. Bridging digital divides and ensuring access and skills for all are also fundamental pillars to enable each individual to fully participate in the digital age..

Acting as a digital humanist means considering the impact on people in each decision, leading from that place to build trust and value through them. It involves committing to growth and the common good, using technology as a tool for change, generating well-being and opportunities for the greatest number of people possible.

Believe in people, in their potential and capacity for leadership and collaboration, is essential. Let's defend technology in the hands of responsible humans, empowered and with the ambition to generate positive change. Let's support organizations that innovate through their people, recognizing that in a competitive and technical future, the differential value will continue to be contributed by humans. Let's defend companies that invest in people, human talent and motivation as much or more than in technology.

We believe in good people, in the commitment, the honesty and transformative power of good questions and conversations. Let's see opportunities where others see problems. We are more prepared than ever in history.

We are always in time to design and build the best possible future and I don't see a better time to start than now.

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