Monday 6:30 am. The alarm sounds. Charlie Watson lazily opens his eyes and yawns, crawling into the bathroom with the recurring feeling of not having really rested. Gone are those Mondays when he went out for a run at untimely hours with his vigorous neighbor. As the shower eases his conscience, he thinks about the day ahead.

A new version change in the system complicates your life. To his intense day to day, with the pressure of producing to the limit and the frequent stresses, new transformation projects are now joining. Those innovation nuts keep launching unclear initiatives and likely source of problems for their department.

Things are going too fast and you feel like your 18 years in the company are less and less respected as a credential of value

Standing at the traffic light on the way to the factory, he looks left and right, finding less and less knowing glances.. Self-driving cars proliferate and hurried pedestrians only give respite to their screens watching some hyperactive drone in pursuit of their destination.

Things were easier at first for Charlie. Lthe first years were fantastic. I had solid knowledge, added value, I learned from everyone, was everywhere and felt full and influential. In a short time the company, cheese maker, grew a lot in the sector and 5 years of incorporation, Charlie had promoted to a position of responsibility that fulfilled his youthful aspirations.

But in the last 2 years , since they were absorbed by a multinational, he recognized that he was stagnating. The results weren't bad but changes proliferated around him at an uncomfortable rate and him he lacked time to always recognize obstacles before any opportunity that others insisted on seeing.

Charlie hadn't done anything new for the first time for too long.. More and more consciously, I was one of those who believed that the future was not what it used to be and that everything was going too fast to be controlled...

Charlie arrived at the factory at 8 o'clock and after a few “Good Morning” reluctantly to the motivated on duty (Would they smoke something to be so positive ?) Gloria, su manager, I called him to his office to introduce him to a new colleague.

Good morning charlie, this is Ch33se, your new cyber assistant, is part of the pilot program of the plant. It has been programmed with extensive knowledge of the sector, is smart, collaborator, has initiative and learns every day. Its algorithms include the company values ​​and can ask good questions, listen to everyone and look for opportunities and new ways of doing things. Ch33 has arrived today at 6 and has already processed all of our digital background since 95. Do you think you can help him ?

After lGloria's words and fleetingly meeting her gaze with that demonic wit, Charlie's soul falls to his feet. That robotic slap recalls in an instant all the lost opportunities, the change of department rejected so as not to complicate life, so much training despised by the help "day by day", so many departmental disputes brandishing ego, so many conversations he was never really receptive to …

En summary, a lot of time and energy wasted at a piggy trot doing the right thing, cultivating complaint and seeking responsibilities far from himself, with hierarchy and experience as armor to camouflage doubts and insecurities ...

***

Monday 6:30 am. The alarm clock rings and this time he's not dreaming. Charlie Watson opens your eyes to a new reality. Now he does not yawn and has mixed feelings while Ch33se is already just a volatile memory. Some frustration but also relief and that pleasant sense of opportunity that connects him to his best times when he was capable of anything.

It's time for a change, it is already decided. Showering, have breakfast in a hurry and drive to the office as you review the day ahead. Stops at the traffic light. Same scenario but now only sees opportunity. The smile of the neighboring driver does not bother him and when observing a drone, He has a new idea about advertising that he will comment to Marta from Marketing as soon as he sees it.

For the first time in a long time Charlie walks into the office with a new look. Say hello to Laura Novo from Innovation when she approaches you inviting you to try the new product that is imminently launched..

What do you think charlie ? Tradition and quality, a brand new flavor of the house, this groundbreaking packaging and a campaign that will fly on the networks . It is our cheese of the future !

– Spectacular Laura ! Love it. Congratulate the whole team. Right now I will speak with Commercial to plan together how to respond to the demand that I hope will come upon us.

Charlie Watson savors cheese as he climbs steps two at a time and asks his partner a question : by the way Laura, what cheese is ?

- It's Emmental dear Watson

Dedicated to Spencer Johnson (1930-2017). Author of the famous book Who has taken my cheese ? (1998) that knew how to impact millions of consciences from the apparent simplicity of a fable

Joan Clotet

Digital Humanist // Digital Talent Innovation Coach · Advisor · Trainer · Speaker · Author / Committed with People Talent Innovation and #Positive change

This Post Has 31 Comments

  1. Carlos Fuertes

    Great Joan!!! 👌🏼👏🏻👏🏻👏🏻
    My first reading this Saturday morning and you have already cheered up my day.
    Now I only have to prepare a cheese sandwich 🧀 for breakfast 😉
    🗣 Long live shared creativity‼ ️ Thank you, Friend.

    1. let it be Emmental dear Carlos ! 🙂 (you always have the batteries on!)

  2. Guillem Recolons

    Absolutely brilliant, friend Joan! Waking up to a post like this in the morning is inspiring!

  3. Francesc

    Incredible post with winks to who has taken my cheese, to sherlock holmes to rambo and with a clear accent to asimov… If you have read these books you are clearly a charlie!!!

  4. Noelia Leiro

    Very good! Really hooks. I could read a book about this, eh? 😉 The futuristic part is very realistic, and in fact it begins with feelings that we already have today to a lesser degree. How to face this change and how to redirect it to opportunity is the key. We still have a lot to learn from that last point.. All the best!

    1. maybe we'll live these things in a while. That is why a robofap in time can wake us up to act.. Thanks for reading and commenting !

  5. Congratulations, in difficult moments it has managed to lift my spirits once again! A luxury to be able to follow you!

  6. aitor

    You have given it to me with cheese! Great as always!

  7. Jose

    Transurfing!!
    Very good the fable Joan. I like the second version of the cheese factory better… By the way, The cheese is yellow? 😬
    Another title could be: ‘Do not digitize it with cheese’

    1. I bet that in the cheese of the future the color is to the taste of the consumer. 🙂 Thanks for reading and commenting Jose

  8. igor Arrizabalaga

    Congratulations Joan, in a nutshell, today is the moment, let's not wait for someone else to do for us what is in our hands.
    Thanks for sharing

    1. Exactly Igor. That is one of the messages. Thanks for reading and commenting

  9. javier coll

    Congratulations neighbor ! Very interesting and inspiring the digitized version of Who has taken my cheese? ! Thanks crack, hug !

  10. Carlos Entrala

    I've been late to read it, but I have seen so many people reflected in your story, I couldn't have found a better way to describe it. How many mentality changes must be continually brought about to enjoy today and now! And at the same time, How much internal resistance! Congratulations Joan!

    1. Thanks for reading and commenting Carlos. As you can see, the key is to realize it in time. Nothing like a scare to wake up ! 🙂

  11. Jose Alberto

    A new reading of your magnificent entry motivates me again Great Joan, Thank you!

    1. a pleasure to be able to contribute. Thanks for reading and commenting. A hug!

  12. Angela Maria Valencia

    Thank you very much for your writing, I really liked it.

  13. pablo garcia

    Al azar, or maybe the title has attracted me, I have read this first post from your blog.
    Very motivating!!

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