We are how we see ourselves or we are how they see us ? We know what we are famous for and honor our positive values and authenticity ? We have a clear inspiring vision that guides all our actions ? We know how we are unique and we communicate it by transmitting our essence ? We feed mr. Google properly so that it always takes us out on its cover ?
Don't answer now, do it after reflecting and working as your personal brand deserves.
I have had the privilege of sharing two days with the SoyMiMarca team, expanding awareness and exploring the potential of defining your own brand to leave a mark. With them I have learned the importance of not staying in the superficial.
In the age of social media, the varied and attractive digital speakers and our ego and ambition to grow and transcend can divert us from the fundamentals: discover ourselves and recognize ourselves as soon as possible to connect with our essence and project it to the world adding value in a unique way. We should all invest in ourselves at the right time to discover ourselves in time and make the world discover our best version.
It's time to connect with our values, talents and passions to define ourselves and capture from others what we transmit, not only what we say. Touch listen to understand, know and recognize. It's time to think big, not only in our current environment, our current and potential clients, but in our contribution to the world, Our dreams, the legacy to our children, the values we want to honor. It is time to delve into our highest (and often too intimate) aspirations, reopening the treasure chest whose jewels we must now bring out.
To stand out to an audience, a microphone, a blank post or morning tweet we need to be fully aware of what we project. Our image says a lot about us: a picture, a video, a gesture, a word, tie (or the absence of it) are some of the pieces of the puzzle that make up who we are and that should be disseminated in a coherent way to our personality and intention.
Networks put the world at our fingertips and offer us an arsenal of tools to expand and monitor our digital identity, but a powerful and active distribution channel is useless if our service is not clear, valuable and differential. Let us remember that our communication aims to capture the attention and time of others, the most valuable resource, in a jungle of information and human interactions, let's do it from the expertise, respect, the authenticity and the vocation to add value. Let's also be tactical and efficient: in social networks it is not possible to be omnipresent, but it is convenient to be present, be aware, selective and effective.
We have a lot of questions to ask and homework to do. Defining a personal brand in a broad sense is a good way to (re)discover who we are, Where are we going, what can we offer to others, what footprint we want to leave them and where they can find us as a preferred option.
Time to do your homework
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